Going Postal
The U.S. Postal Service has been having a hard time making ends meet for quite a while. It’s not made better by the advent of electronic technology, and private package delivery services.
But as long as Indeed is in business, the postal service should be fine.
Indeed is a service to help employers find employees. And it’s online for employers and employees, at indeed.com—you’ve no doubt heard their ads on the radio.
Ironic, then, that an online service uses mass mailing to get their message out—and apparently, badly.
The mail came to our Waterloo studio the other day. Six identical envelopes with sales pitches from Indeed, each addressed to someone different…and none of whom who still work here.
Envelope number one was someone who owned the company decades ago but has been dead for almost 20 years. Envelope number two was addressed to his son, who took over the company—but the way they botched his last name, it’s hard to tell. He has not been associated with the place since 2013. The next two envelopes were addressed to a general manager who was here for one year, but not for more than a decade…one addressed to him at KXEL, one to him at our companion station, KOKZ.
Then came an envelope to a former FM manager who has been gone for almost ten years…and another to a former FM host who has been gone for four years.
I get it, mass mailing lists are notorious for having outdated information…and broadcasting is an industry where longevity is often measured in months and not years.
But it has to make me wonder—if they are this bad about connecting themselves with employers…how will they do connecting those employers with employees? And if the answer is tied to their great electronic presence, perhaps they should use that instead of direct mail.
On the bright side, it does help keep the postal service afloat. Indeed.
