Where Do You Go For News?
Well, if you’re listening to this segment…you won’t be surprised to find that new data shows nearly one out of every three Americans gets their news from traditional, over the air, AM/FM radio.
This is according to YouGov’s annual Trust in Media survey of more than 2,000 U.S. adult citizens, conducted in late May. It showed that 28 percent of Americans turned to radio for news in the previous month, roughly the same number as the year before.
That’s more than podcasts, email newsletters, online news aggregators, video platforms, print newspapers, magazines, blogs, and AI chatbots.
And it’s a sought-after audience for advertisers. College-educated adults used radio for news at a level of 36 percent, compared to only 24 percent of those without a degree. Similarly, adults earning $100,000 or more annually reported radio news use at 39 percent, versus 22 percent for those earning under $50,000.
The political composition of the audience using radio for news is interesting—both Republicans and Democrats used it the same amount, 30 percent; independents checked in at 25 percent.
And as far as trust is concerned…journalism had a +23 percent favorable rating…as opposed to distrust of social media outlets: -24 percent for Facebook, -32 percent for TikTok, and -21 percent for Twitter/X.
So even with all the different options, the core audience seems to like and trust the original. And for that…we here thank you.
